Girls! I love this ad, and this company. It really got me thinking about the products we make for our girls, the way we advertise to them, and the way we speak to them in general. What options are we presenting them with?
Princesses are lovely, but let's face it - it's not really a viable career option for those of us not named Kate Middleton. Yes, we've had three women Secretaries of State, there are many many strong female role models out there, and girls out number boys at many universities, but we still haven't broken that pesky glass celling, and still don't have equal pay for equal work across the board, among a myriad of other issues. Maybe if we spent a little more time empowering our little ladies, rather than shoving pink (which, don't get me wrong, I'm a fan of) down their throats, these things wouldn't be so far out of reach.